Redefining Luxury in the Era of Thoughtful Travel
Reassurance and recovery have been central tenets of the travel industry’s survival. But for many luxury brands - and importantly their customers - the pandemic afforded the opportunity to craft new meaning. A chance to build a revitalised understanding of luxury travel that’s culturally relevant, soulful and sensitive to what’s important for the here and now.
We sat down with an array of industry experts to hear first hand the state of play for luxury travel. We sought the perspective of world leading industry behemoths right through to smaller, more nimble brands and independent specialists. We wanted to get to the heart of the industry shake up.
It has been both humbling and inspiring to hear how travel brands have been surviving in the short term and their plans for thriving in the long term. Our paper, Redefining Luxury in the Era of Thoughtful Travel, looks to discuss the following drivers: travelling less, but staying longer, mindful travelling, empathetic digitisation, agile diversification, new forms of connection, credibility and authenticity.
To receive your copy please fill in your details below.
Reassurance and recovery have been central tenets of the travel industry’s survival. But for many luxury brands - and importantly their customers - the pandemic afforded the opportunity to craft new meaning. A chance to build a revitalised understanding of luxury travel that’s culturally relevant, soulful and sensitive to what’s important for the here and now.
We sat down with an array of industry experts to hear first hand the state of play for luxury travel. We sought the perspective of world leading industry behemoths right through to smaller, more nimble brands and independent specialists. We wanted to get to the heart of the industry shake up.
It has been both humbling and inspiring to hear how travel brands have been surviving in the short term and their plans for thriving in the long term. Our paper, Redefining Luxury in the Era of Thoughtful Travel, looks to discuss the following drivers: travelling less, but staying longer, mindful travelling, empathetic digitisation, agile diversification, new forms of connection, credibility and authenticity.
To receive your copy please fill in your details below.
* indicates required